WhatsApp API Acceptable Use Policy

This Acceptable Use Policy ("AUP") governs the use of SideEye's WhatsApp Marketing Suite, which operates exclusively on official Meta WhatsApp Cloud API infrastructure. All users and clients must comply with this policy, Meta's Business Messaging Policies, and applicable laws.

1. Permitted Use

SideEye's WhatsApp Suite may be used for:

• Transactional and promotional messaging to opted-in recipients
• Customer support and automated lead follow-up sequences
• Rich-media broadcasts including catalogs, buttons, and personalized offers
• Business verification and official green-tick setup assistance

2. Prohibited Use

The following activities are strictly prohibited:

• Sending messages to users who have not provided explicit opt-in consent
• Scraping, harvesting, or purchasing phone number lists
• Sending spam, unsolicited bulk messages, or misleading content
• Promoting illegal products, services, or activities
• Impersonating other businesses or individuals
• Circumventing Meta rate limits, API restrictions, or verification requirements
• Using unofficial or third-party WhatsApp APIs or automation tools

3. Opt-In Requirements

All recipients must provide documented, explicit consent before receiving WhatsApp messages. Opt-in records must include the phone number, timestamp, consent method, and campaign purpose. SideEye maintains opt-in records on behalf of clients and requires verification during campaign setup.

4. Opt-Out & User Rights

All messaging templates must include clear opt-out instructions. Users who reply STOP or request removal must be unsubscribed immediately. SideEye processes opt-out requests within 24 hours and maintains suppression lists to prevent re-contact.

5. Content Standards

All message content must:

• Accurately represent the sending business
• Comply with Meta's Commerce and Business Messaging Policies
• Not contain deceptive, harmful, or offensive material
• Include appropriate business identification

6. Data Handling

WhatsApp messaging data is processed through encrypted Meta Cloud API endpoints. Client data is stored in MongoDB Atlas with access controls. SideEye does not sell or share messaging data with unauthorized third parties.

7. Enforcement

Violations of this AUP may result in immediate suspension of messaging services, account termination, and reporting to Meta as required. SideEye reserves the right to audit client messaging practices and opt-in records at any time.

8. Reporting Violations

To report a violation or raise a concern, contact support@sideeye.in.